Okinawa Convention & Visitors Bureau (OCVB) is a general incorporated foundation that was initiated in April, 1996. It is the only “unified public and private sector” promotional body in Okinawa that integrates tourism and convention needs while aiming at rebuilding a strong and efficient system to promote tourism in Okinawa. In order to fulfill the varying travel preferences of the Japanese people and to respond to the fierce market competition with the leading tourist destinations in Japan and abroad, since its inception, OCVB has been contributing to further revitalizing new tourist and resort industries by deploying businesses to attract and advertise Okinawa in Japan and abroad, promoting to streamline the system to welcome visitors, educating human resources for resort related industries, and by hosting various events.